Product Discovery • MVP Strategy • UX/UI Design • User Testing • Product Analytics • Branding • Product Launch
Outfitsy started with a simple idea: make getting dressed easier, faster, and less stressful. The app helps users digitize their wardrobe and create everyday outfits through a swipe-based outfit builder — without endless closet try-ons or the daily “nothing to wear” frustration. The challenge was to make a feature-rich product feel effortless to use. Rather than building another wardrobe-management app, we focused on helping users get from “what should I wear?” to a complete outfit with as little friction as possible.
My Role:
As the sole Product Designer, I joined at the idea stage and worked across the entire product lifecycle — from concept validation and MVP definition to product design, visual identity, user testing, launch, and post-release improvements.
Solution:
We started with market and competitor research, user interviews and product testing to understand user needs, identify friction points and define the MVP. Rather than making wardrobe management the main focus, we built the experience around discovering, creating and planning outfits from swipe-based outfit creation and one-click suggestions to a categorized outfit library, calendar planning, and weather-aware recommendations.
Testing helped us refine the experience: users preferred more hands-on control when working with accessories, while a curated starter wardrobe helped new users experience the core value before uploading their own clothes. We also introduced a stylist-curated capsule that could be added directly to the user’s wardrobe, extending personalization beyond their existing clothes. After launch, analytics, feedback and real behavior continued to shape the product, leading to features such as AI-powered image processing, outfit sharing and multi-day planning.
Result:
The first MVP launched around six months after the project started, followed by user testing and further iterations before the public iOS and Android release. The product grew to 10K+ users in the first week and 150K+ users worldwide within the first six months, with a 4.7 App Store rating.
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SaaS